The way you watch TV is changing and the Nielsen ratings system will finally change along with it. According to The Hollywood Reporter, Nielsen plans to roll out several key changes in a ratings measurement overhaul for the 2013 fall season.

THR reports the company will now measure what the 23,000 Nielsen families watch over broadband, via consoles like Xbox and Playstation and “over-the-top services.” This move comes in an effort to correct what many see as a problem with the Nielsen system in measuring beyond just primetime TV viewing. A committee of representatives from TV networks, local TV stations, cable networks, ad agencies and advertisers reached the decision to expand the viewing measurement.

Finally.

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  10. skywarrior108 reblogged this from counterpunches and added:
    I saw this earlier today. It still doesn’t really make a difference though, IMO. This is basically just lip service. The...
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  19. xtinsj said: their sample size still needs to be larger and broader.
  20. read-listen-watch reblogged this from huffposttv and added:
    Well here’s something that makes sense. I watch most of my TV next day either due to over lapping show times or the...
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  23. thesharpmountain reblogged this from huffposttv and added:
    It’s about time!
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